REPORT for CREATE

10th , 11th & 12th August 2007

EVENT FEATURED;

• 31 local and national crafts people
• Jewellery
• Ceramics
• Glass
• Wood & Furniture
• Textiles
• Metal

• Demonstrations
• Blacksmithing
• Rush Work
• Stonecarving
• Pottery decorating

• Two popular workshops each day which included shibori and finger knitting

 

FACTS AND FIGURES;

Cost & Income & Profit:

• The whole event cost £8,163
• The income was £8,753
• We received grant for £2,100 from East Dorset District Council (£2,000) and Wimborne Town Council (£100)
• £108 from Growth Through Innovation towards Wildlife Walk & Talk Sessions
• Income from makers £4,650
• Entry Fee £1,815
• Bistro towards tickets £50
• £30 Donation

• Profit made is £590

Attendance:

• 1017 people attended
• 250 visitors on private view evening
• 767 on Saturday and Sunday
• 356 Adults
• 368 Concessions
• 43 Children

 

PUBLICITY OF THE EVENT

• The event had editorial cover in;
• BBC South Today
• Dorset Magazine
• Muse Magazine
• Evolver
• Bournemouth Echo
• Wimborne Magazine
• Blackmore Vale Magazine
• Edale Magazine
• Avon Advertiser
• Forest Journal
• Also listed in Crafts magazine
• 17,000 Leaflets were distributed via Crafts Magazine
• 13,000 Leaflets were distributed to Walford Mill's and makers' mailing lists, local Tourist Information Centres, Hotels, B&Bs, libraries, East Dorset District Council and also at Walford Mill
• 100 posters were sent to local and national galleries, tourist attractions, tourist information centres
• E-flyers were sent out to Walford Mill's, Dorset Visual Arts', East Dorset District Council's Arts Department's and Dorset County Council's DepARTure's email list
• Event banners and signs were displayed around Wimborne along with 5 RAC signs

ACHIEVEMENTS

•  CREATE was received well by makers and visitors. It was seen as a well organised and enjoyable event, and as a great success.

•  27 well-known makers and 4 emerging artists took part in the event and some of them came to Walford Mill for the first time because of CREATE

•  We attracted over 1,000 visitors to Walford Mill over the weekend

•  We made £590 profit at this first event

•  Walford Mill gained three new tutors from among the makers at CREATE who will be teaching workshops at the Mill

•  The shop gained new work / makers who put their work in the shop to be sold

•  The shop took £1,452 more than the previous weekend which was the opening weekend of a new exhibition

•  We should receive much more money from the carpark for the CREATE weekend than the previous weekend (Awaiting for figures)

•  We believe that Bistro had a better weekend during CREATE too (Awaiting for figures)

•  We believe that through CREATE, we managed to take a big step forward in putting Walford Mill's name on the map regionally and nationally.